‘Will Group Buying sustain in the near years?’ This is the question which keeps arising in the minds of so many of us and none of us have an idea on how the industry will take shape in the future days. Online landscapes are becoming more congested each day with the emergence of new start ups and media companies. Thanks to the revolution created by Groupon and Living social, daily deal websites are becoming more reflective these days.
Succeeding in this group buying business is not that easy as you have to build distribution and source deals at the same time. The current scene taking place in the group buying industry is the largest deal players, groupon and livingsocial sites are losing popularity as they are convicted by merchants for not delivering what they hoped for. Taking this drawback into concern, the two new daily deal entrants such as Lifebooker and StitchSocial have begun to focus on a single vertical. In addition, the concept of deal exchanges such as Google offers and Facebook offers facilitates the exchange of merchant deals to customers. The only drawback is that, customers are uncertain about the quality of the product and for merchants, the outcome of exchange-traded deals is uncertain.
Just like how digital marketing took off the world in the mid 90’s, now daily deal network is enabling the publishers to serve their customers and enhance their business by presenting offers up from multiple sources like Google offers, Facebook offers and other third party deal sites. With these deal networks individuals are not only able to sell and source deals, but also share and organize them. This is the major reason why people started to show interests on daily deals.
Merchants, publishers, local customers and retailers all began to participate and make their stand on the group buying eco system. Understanding the significance of these websites in today’s world then came a number of group deal scripts. These deals scripts are nothing but ready-made solutions to launch your own group buying website.
Daily Deal Outlook
It was Groupon to introduce the concept of online daily deals to the world in 2008 and the firm has now turned into multi-billion dollar industry. Analyzing the market closely, it is clear that the industry is certainly going to upgrade in every possible way. There are a wide variety of ways individuals can participate, whether to sell, source or support a deal business. Participants can choose any of the roles they want to play based upon their strength and interests. Daily deal websites in general rely on constant buys and the ability to cover potential customers in the appropriate time and location of their choosing.