Daily Deals is the widely popular and arguably the most criticized Ecommerce marketing method ever since its existence. While a few customers consider it as a short-lived craze, there are millions who consider it to be the most profitable and the smartest way to shop. Despite of all the negative criticism it gets group buying remains to be highly preferred by most of the online shoppers. Here we have mentioned a few interesting facts on what drives the online shoppers into daily deals frenzy mode.
Word-of-mouth recommendation works out well
The chances of a consumer taking up a daily deal are on a high when it comes to personal recommendations. Hearing a word-of-mouth recommendation from a trusted friend, family or a known person increases the reliability factor which cannot be achieved through a marketing advertisement all the time. Such consumers will not hesitate to even go for an unfamiliar small business.
Restaurants and Entertainment
Daily deals yields more benefits for restaurants and entertainment business domains. People looking for a quick brunch, a day off from cooking at home or a weekend movie jamming are highly interested in grabbing daily deals. Deals of these kinds benefit them by saving money and get what they want in quick time.
In the present age where social networking sites have become a platform encouraging active participation from people, most of the businesses, be it online or business of any other sort, are racing steadfastly with onslaught of marketing materials to grab the attention of the millions of customers and daily deals websites are no exceptions to it. The unbelievable yet true fact is that Emails are still remaining to be the best sources for boosting daily deals.
The personal recommendation of daily deals proves effective through Email shares compared to the references made through top social networking sites like Facebook and twitter. Consumers respect an Email share of a daily deal equal to that of a word-of-mouth recommendation and hence the conversion rates of daily deals are much higher.
Decide based on discounts
Most of the consumers are always discount specific and fond of buying a product or getting a service for an offer price. The availability of ready made offers from group buying sites interest them a lot. Consumers are provided with the discounts upfront which will help them to make the decision whether or not the deal will be beneficial to them.
How to improve your business through daily deals promotions?
Daily deals are the best tools to boost up a local business considering the close proximity and familiarity of the business which consumers prefer highly. These factors clearly prove that local business runners can have an upper hand over top brands and drive their brand awareness using daily deals.
If you are a local business runner and if you have not still adopted daily deals promotion strategy, it is high time for you to do it and better your sales. Moreover you can also run your own daily deals channel to capitalize on this improving marketing method. In order to set up group buying sites, you can opt for various clone scripts which perfectly replicates groupon’s mechanism.